A Practical Guide to Brain Data Analysis – eBook

This ebook, A Practical Guide to Brain Data Analysis (PDF), was developed to help students and researchers in the fields of finance, economics, law and other social science areas to apply and understand neuroscience. With the use of neuroscience technologies, it is now possible to understand how people make decisions in practice, using friendly and ecological experimental setups. The first half of the PDF ebook studies the decision-making process and explains how the brain is organized. It presents the brain as a distributed processing system, shows how to record brain activities, and how to combine statistical tools and neurosciences to design experiments. In the last chapters, experiments on stock market decision, vote decision, dilemma judgment and understanding of media propaganda are described and discussed.