Communication Matters (3rd Edition) – eBook

Communication Matters: Successful communicators are made not born. We all communicate all the time. Thus, many of us believe we’re professionals that good communication is based on personal instincts. In this extremely interactive program, college students learn to think through how they communicate instead of relying solely on their instincts. They develop the skills required to become effective communicators. Floyd’s Communication Matters, 3rd Edition, (PDF) stimulates students to question their assumptions, challenges them to think critically about how and why they communicate in the techniques that they do and offers solid tools and takeaways that students can apply to communicate effectively even in hard situations. Through an adaptive reading experience with SmartBook student videos for public speaking and dynamic online activities, university students are motivated to consider which choices are likely to be effective and which less so.

978-1259707766, 978-1259899836

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NOTE: The product only includes the ebook, Communication Matters, 3rd Edition in PDF. No access codes are included.