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Technology Entrepreneurship: Taking Innovation to the Marketplace (3rd Edition) - eBook

Technology Entrepreneurship: Taking Innovation to the Marketplace (3rd Edition) – eBook

eBook details

  • Authors: Thomas N. Duening, Robert D. Hisrich, Michael A. Lechter
  • File Size: 11 MB
  • Format: PDF
  • Length: 442 Pages
  • Publisher: Academic Press; 3rd edition
  • Publication Date: October 23, 2020
  • Language: English
  • ASIN: B08MKGKYF5
  • ISBN-10: 0128222034, 0128223251
  • ISBN-13: 9780128222034, 9780128223253

Original price was: $69.76.Current price is: $12.00.

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About The Author

Michael A. Lechter

Robert D. Hisrich

Robert D. Hisrich

Dr. Robert D. Hisrich is the Director of the Walker Center for Global Entrepreneurship at Thunderbird and the Garvin Professor of Global Entrepreneurship. Hisrich is also president of H&B Associates, a marketing and management consulting firm he has founded.

Robert (Bob) received his B.A. from DePauw University, his M.B.A. and Ph.D. degrees from the University of Cincinnati, and honorary doctorate degrees from the University of Miskolc (Hungary) and Chuvash State University (Russia). Before joining Thunderbird, Bob held the A. Malachi Mixon, III Chaired Professor of Entrepreneurial Studies at the Weatherhead School of Management, Case Western Reserve University. He was a Fulbright Professor at the International Management Center in Budapest, Hungary in 1989. In 1990-91 he was again named a Fulbright Professor in Budapest at the Foundation for Small Enterprise Economic Development, where he also held the Alexander Hamilton Chair in Entrepreneurship. Robert has held visiting professorships at: the Technical University of Vienna (Austria); the University of Ljubljana (Slovenia); the Queensland University of Technology (Australia); The University of Puerto Rico; the University of Limerick (Ireland); and the Massachusetts Institute of Technology (MIT).

He has authored or co-authored over 25 books, including Entrepreneurship: Starting, Developing, and Managing a New Enterprise (translated into 9 languages), The 13 Biggest Mistakes that Derail Small Businesses and How to Avoid Them and Marketing. Bob has written over 300 articles on international business management, entrepreneurship, and venture capital, which have appeared in such journals as California Management Review, The Academy of Management Review, Journal of Business Venturing, Sloan Management Review, Columbia Journal of World Business, and Small Business Economics. 

Thomas N. Duening

Technology Entrepreneurship: Taking Innovation to the Marketplace, 3rd Edition, (PDF) offers a practical toolkit for potential entrepreneurs with technology backgrounds that will assist them to navigate complex issues such as raising capital, product development, IP protection, and more. The ebook’s structure follows the entrepreneurial process in a step-by-step way, outlining key terms and helping readers without business qualifications involve with the activities addressed. Moreover, it includes a discussion of present trends and developments relevant to tomorrow’s entrepreneurs. Detailed information on the practicalities of technology entrepreneurship is combined with experience from academics to give a unique resource on how to approach this key subject.

  • Offers potent insights into marketing and selling technology products to the global marketplace
  • Offers an intense focus on product design and development, with customers and markets in mind
  • Features extensive discussions on intellectual property development, management and protection
  • Includes techniques for forecasting financials, raising funds, establishing venture valuation, and exit strategies

NOTE: The product only includes the ebook Technology Entrepreneurship: Taking Innovation to the Marketplace 3rd Edition in PDF. No access codes are included.

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