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Marketing Strategy (8th Edition) - eBook

Marketing Strategy (8th Edition) – Ferrell/Hartline/Hochstein – eBook

eBook Details

  • Authors: O. C. Ferrell, Michael Hartline, Bryan W. Hochstein
  • File Size: 8 MB
  • Format: PDF
  • Length: 576 Pages
  • Publisher: Cengage Learning; 8 edition
  • Publication Date: March 3, 2021
  • Language: English
  • ASIN: B08QRRDF8J
  • ISBN-10: 0357516303, 0357516362, 0357516354, 0357710428
  • ISBN-13: 9780357516300, 9780357516362, 9780357516355, 9780357710425

Original price was: $81.99.Current price is: $16.00.

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About The Author

Bryan W. Hochstein

Michael Hartline

O. C. Ferrell

O. C. Ferrell

Dr. O.C. Ferrell is a Professor of Marketing at Colorado State University. He also has held faculty positions at the University of Tampa, Texas A&M University, University of Memphis, Illinois State University, and Southern Illinois University, as well as visiting positions at University of Michigan (Ann Arbor), University of Wisconsin (Madison), Queen's University (Ontario, Canada), and University of Hannover (Germany). He has served as a faculty member for the Master's Degree Program in Marketing at Thammasat University (Bangkok, Thailand).

Professor Ferrell got his MBA and BA from Florida State University and his Ph.D. from Louisiana State University. His research interests and teaching include corporate citizenship, business ethics, and marketing. He is widely recognized as a leading scholar in business. His articles have appeared in the Journal of Business Ethics, Journal of Marketing Research, Journal of the Academy of Marketing Science, Journal of Business Research, Journal of Macromarketing, Journal of Marketing, and others.

His textbook entitled Business Ethics: Ethical Decision Making and Cases is the leading textbook in this field. He has also co-authored numerous textbooks for management, marketing, and other business courses, as well as a trade book on business ethics.

Learn how to think and act like an effective marketer and forward-focused disruptor in today’s dynamic, fast-paced business environment with Ferrell/Hartline/Hochstein’s MARKETING STRATEGY, 8TH EDITION, (PDF). With this edition’s systematic, reader-friendly approach, you learn to develop long-term, customer-oriented marketing strategies and successful marketing plans. The latest examples from organizations as familiar as Nintendo, Spotify, and Microsoft work with updated vignettes and the latest research and data. New cases from Netflix, Tesla, and even the recent COVID-19 pandemic clearly illustrate the need for marketers to think proactively and anticipate change. You examine today’s trends, from strategic digital marketing tools and integrated marketing communication to new marketing models. This updated Eighth Edition also discusses social media segmentation, crisis preparedness, product labeling, and innovation in global marketing as you learn to analyze, plan and implement effective marketing strategies.

Additional ISBNs for Marketing Strategy: Text and Cases, 8E: 978-0357516300, 978-0357516362, 978-0357516355, 978-0357710425

NOTE: This sale only includes the ebook Marketing Strategy 8th Edition in PDF. No access codes are included.

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