Organizational Rhetoric: Situations and Strategies – eBook

An unprecedented textbook explains how to analyze the role of rhetoric in organizations

This innovative textbook Organizational Rhetoric: Situations and Strategies (ePub/PDF) combines rhetorical theories and organizational communication principles to offer students a comprehensive approach to analyzing and critiquing organizational rhetoric. The first half provides an accessible introduction to rhetorical research, theory, and criticism, preparing students to analyze organizational messages in diverse contexts. The second half addresses real-life organizational needs related to identity management, issue communication, risk and crisis management, and internal communication.

Real-world scenarios and practical examples (such as a dispute over clean energy in Texas, efforts on the part of restaurant owners in New York to fight food labeling requirements, and a university’s announcement that it is building a “body farm”) illustrate the importance of this area of study and provide opportunities for students to apply their emerging analytical and critical thinking skills.

Key Features

• Grounds the explanation and critique of persuasive organizational messages in traditional and contemporary rhetorical literature
• Shows students how to critique the messages organizations use to create and maintain organizational power
• Demonstrates the importance of rhetoric to the success of the organization
• Uses case studies and accompanying worksheets to help students move through the process of analyzing sample situations and messages
• Covers image/impression management, issue management, crisis management, and other key facets of organizational rhetoric
• Includes models of the book′s method for analysis at the beginning of each chapter to help students visualize how each step fits into the larger system

Intended Audience

Organizational Rhetoric: Situations and Strategies is a valuable resource that caters to a diverse range of courses at both the upper-level undergraduate and master’s level. Whether it be Organizational Communication, Organizational Studies, Public Relations, or Rhetorical Studies, this groundbreaking textbook is perfectly suited for these subjects. Additionally, it is an indispensable addition to the libraries of instructors in the fields of Communication/Rhetoric and Business.

978-1412956697, 978-1483302140, 978-1412956680, 978-1483342788, 978-1412956697, 978-1483302140

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NOTE: This sale only consists of the eBook Organizational Rhetoric: Situations and Strategies in the origianl ePub format. A converted PDF is available on request for free. No access codes are included.