Sale!

Understanding Business: The Core (3rd Edition) – eBook

eBook Details

  • Authors: William G. Nickels, Susan McHugh, Jim McHugh
  • File Size: 40 MB
  • Format: PDF
  • Length: 1727 Pages
  • Publisher: ‎ McGraw-Hill Higher Education; Third edition
  • Publication Date: ‎January 3, 2023
  • Language: ‎English
  • ISBN-10: 1266160450, 1266131701
  • ISBN-13: 9781266738272, 9781266131707, 9781266160455, 9781266730030, 9781266736124

NOTE: THIS IS NOT AN IMMEDIATE DOWNLOAD. YOU WILL BE SENT THE EBOOK WITHIN 24 HOURS OF THE ORDER

Original price was: $92.00.Current price is: $21.00.

SKU: understanding-business-the-core-3rd-edition-ebook Categories: , , , Tags: , , , ,

About The Author

James McHugh

James McHugh

Professor James (Jim) McHugh is an associate professor of business at St. Louis Community College. He has been teaching various sections of Introduction to Business for twenty years. James holds an M.B.A. and possesses extensive experience in both business and education. McHugh has conducted numerous seminars in business and maintains several consulting positions with small and large businesses in the St. Louis area.

Susan McHugh

Susan McHugh

Dr. Susan McHugh holds an M.Ed. and has completed Ph.D. coursework in education administration, concentrating on adult learning theory. As a professional, McHugh consults in both training and curriculum development. Not only is she a co-author on UB5/e., Susan also developed the integrated teaching and learning system.

William G. Nickels

William G. Nickels

Dr. William Nickels is professor emeritus of business at the University of Maryland, College Park. He has over thirty five years’ experience teaching undergraduate and graduate business courses, including introductory courses in marketing, business, and promotion. He has won the Outstanding Teacher on Campus Award 4 times and was nominated for the award many other times. He received his MBA degree from Western Reserve University and his PhD from The Ohio State University. Bill has written a marketing communications textbook and 2 marketing principles textbooks in addition to many articles in business publications. He has taught many seminars to business people on subjects such as marketing, non-business marketing, power communications, and stress and life management.

Understanding Business: The Core, 3rd Edition, provides unmatched depth, breadth, currency, and relevancy, with extremely readable format for students with all learning styles through 16 chapters. RELEVANCY AND CURRENCY continues with the focus on a wealth of current, diverse examples with large number of companies of all sizes and industries in the United States and around the world. From Brexit and ransomware to 3D printing and robo-advisors, numerous relevant examples tie directly into chapter lessons.

Keep your course continuously current by subscribing to the From the News to the Classroom blog, for even more article and video clip examples weekly. RESULTS-DRIVEN TECHNOLOGY Bridging the Gap between Concept and Application through a variety of interactives in Connect. Smartbook 2.0 provides dynamic, personalized reading experience with Video Cases, Case Analyses and Application-Based Activities designed to drive engagement through real-word scenarios for students to observe, analyze and develop their critical thinking skills.

Understanding Business The Core 3E is the GOLD STANDARD IN TEACHING RESOURCES with experienced and diverse authors that designed resources for the needs of nearly all classrooms, no matter the size, teaching modality, or learning objectives. Course supplements tightly align with chapter concepts and enhance retention.

This is a manual-send

978-1266738272, 978-1266131707, 978-1266160455, 978-1266730030, 978-1266736124

NOTE: This only consists of the eBook Understanding Business: The Core 3rd Edition, in the original PDF format. No access codes are included. THIS IS NOT AN IMMEDIATE DOWNLOAD. YOU WILL BE SENT THE EBOOK WITHIN 24 HOURS OF THE ORDER