Above the Fold (PDF) is an ebook about the fundamentals of clear graphic communication within the context of Web design. The ebook has 3 sections, which follow the cycle of a typical Web project:
- PLAN
Section 1 focuses on the predesign phase of a Web project. From project planning and brief writing to information architecture and responsive grid creation. - DESIGN
The 2nd section of Above the Fold (PDF) explores the enduring principles of designing and the nuances that are specific to the field of Web design. - OPTIMIZE
Finally, we close the loop and discover ways to enable your client to maximize the investment they have made in their Web site with analytics and marketing.
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