Advertising and IMC: Principles and Practice (11th Edition) – eBook

Increase the relevancy and effectiveness of marketing communications

Advertising & IMC: Principles and Practice, 11th Edition (PDF) presents the strategic use of communications to engage different types of consumers. Covering advertising, direct marketing, promotion, public relations, and more, Advertising and IMC 11E uses examples of award-winning brand campaigns, contributions from experts, and enduring principles and practices to provide readers with a practical guide to executing integrated marketing communications.

And with a new author joining the team, the updated 11th Edition features a significant reorganization and revision of the material. Now, students will understand not only the types of marketing communication possible but also their application of strategy and planning and how these areas work together — ensuring they’re prepared to deal with the latest industry practices in their future careers.

978-0134480435, 978-0134481555, 978-9390394937, 9789390394937, 9390394937, 9780134481685, 978-0134481685, 0134481682, 978-0136850724, 9780136850724, 0136850723, 9780136879428, 013687942X, 978-0136879428, 013806833X, 9780138068332, 978-0138068332

NOTE: This sale only incldues the etextbook Advertising and IMC: Principles and Practice 11th Edition in PDF. No access codes are included.