About The Author
Kendall E. Martin
Dr. Kendall Martin is a professor of Computer Science at Montgomery County Community College with teaching experience at both the graduate and undergraduate levels at a number of institutions, including DeSales University, Ursinus College, Villanova University, and Arcadia University.
The University of Rochester awarded Kendall a BS in electrical engineering, and the University of Pennsylvania awarded him an MS and a Ph.D. in engineering. She has professional experience working in research and development settings (AT&T Bell Laboratories), as well as with a number of emerging technology companies. Kendall created a successful faculty development program at Ursinus College for instructors of distance learning, and she regularly presents at conferences.
Mary Anne Poatsy
Mary Anne Poatsy, Series Editor, is a senior faculty member at Montgomery County Community College, teaching various concepts, courses, and computer applications in face-to-face and online environments. She has a BA in psychology and education from Mount Holyoke College and an MBA in finance from Northwestern University's Kellogg Graduate School of Management.
Mary Anne has over 20 years of educational experience. Ms. Poatsy has taught at Muhlenberg College and Montgomery County Community College. Before teaching, she was Vice President at Shearson Lehman in Municipal Bond Investment Banking.
Michael R. Solomon
Dr. Michael Solomon advises global clients in leading industries such as apparel and footwear (Levi Strauss, Calvin Klein, Timberland, Under Armour), e-commerce and financial services (Progressive, eBay), CPG (Campbell’s, Procter & Gamble), retailing (H&M), sports (Philadelphia Eagles), manufacturing (PP&G, DuPont) and transportation (BMW, United Airlines) on marketing strategies to make them more consumer-centric. He regularly appears on television shows including Good Morning America, The Today Show, and CNN to comment on consumer issues, and he is frequently quoted in major media outlets such as USA Today, The New York Times, Adweek and Time.
Dr. Solomin “wrote the book” on understanding consumers. Literally. Thousands of students have learned about Marketing from his ebooks including Consumer Behavior: Buying, Having and Being (12th edition being the latest) -- one of the most widely used textbook on the subject in the world.
As a Professor of Marketing (in the Haub School of Business at Saint Joseph’s University in Philadelphia) and an industry consultant, he combines cutting-edge academic theory with actionable real-world strategies. Dr. Solomon helps managers get inside the heads of their customers so they can satisfy and anticipate their deepest and most pressing needs – today and tomorrow.
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