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Better Business (5th Edition-Global) - eBook

Better Business (5th Global Edition) – eBook

eBook Details

  • Authors: Michael R. Solomon, Mary Anne Poasty, Kendall Martin
  • File Size: 72 MB
  • Format: PDF
  • Length: 624 Pages
  • Publisher: ‎ ‎ ‎ ‎ ‎ Pearson; 5th edition (Global)
  • Publication Date: 9 November,  2017
  • Language: English
  • ASIN: B0777J49LG
  • ISBN-10: 1292218193, 0134522745
  • ISBN-13: 9781292218199, 9780134522746

Original price was: $80.00.Current price is: $14.00.

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About The Author

Kendall E. Martin

Kendall E. Martin

Dr. Kendall Martin is a professor of Computer Science at Montgomery County Community College with teaching experience at both the graduate and undergraduate levels at a number of institutions, including DeSales University, Ursinus College, Villanova University, and Arcadia University.

The University of Rochester awarded Kendall a BS in electrical engineering, and the University of Pennsylvania awarded him an MS and a Ph.D. in engineering. She has professional experience working in research and development settings (AT&T Bell Laboratories), as well as with a number of emerging technology companies. Kendall created a successful faculty development program at Ursinus College for instructors of distance learning, and she regularly presents at conferences.

Mary Anne Poasty

Michael R. Solomon

Michael R. Solomon

Dr. Michael Solomon advises global clients in leading industries such as apparel and footwear (Levi Strauss, Calvin Klein, Timberland, Under Armour), e-commerce and financial services (Progressive, eBay), CPG (Campbell’s, Procter & Gamble), retailing (H&M), sports (Philadelphia Eagles), manufacturing (PP&G, DuPont) and transportation (BMW, United Airlines) on marketing strategies to make them more consumer-centric. He regularly appears on television shows including Good Morning America, The Today Show, and CNN to comment on consumer issues, and he is frequently quoted in major media outlets such as USA Today, The New York Times, Adweek and Time.

Dr. Solomin “wrote the book” on understanding consumers. Literally. Thousands of students have learned about Marketing from his ebooks including Consumer Behavior: Buying, Having and Being (12th edition being the latest) -- one of the most widely used textbook on the subject in the world.

As a Professor of Marketing (in the Haub School of Business at Saint Joseph’s University in Philadelphia) and an industry consultant, he combines cutting-edge academic theory with actionable real-world strategies. Dr. Solomon helps managers get inside the heads of their customers so they can satisfy and anticipate their deepest and most pressing needs – today and tomorrow.

Conversational, question-and-answer approach to contemporary business. For courses in introductory business.

Better Business 5th Global Edition (PDF) introduces the business content university students need—in a better way. By presenting the material in a stimulating, conversational, question-and-answer format, the ebook encourages all students to come to class prepared to have better conversations, opening up a truly engaging classroom experience. Throughout the etext, unique features illustrate positive and negative outcomes of relevant business ventures, while “Mini Chapters” focus in on key topics in business. The new 5th Global Edition continues to feature updated social media strategies and technologies, reflecting the explosive growth of social media in the contemporary business environment. With Better Business 5e (Global), college students and instructors have a powerful learning and teaching tool that captures the evolving issues and opportunities of business.

978-1292218199, 978-0134522746

The full textbook is downloaded in PDF to your computer. With eBooks you can:

  • share your notes with friends
  • make highlights and notes as you study
  • search for key concepts, words, and phrases

    • All Our Prices Are In US$

    NOTE: This product only inlcudes the Internation/Global edition of Better Business 5e in PDF. No access codes included.

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