Business Analytics: Communicating with Numbers 2nd Edition was written from the ground up to prepare students to understand, manage, and visualize data apply the appropriate tools, and communicate the findings and their relevance. This textbook effectively integrates data wrangling, descriptive analytics, predictive analytics, and prescriptive analytics, unlike others that just rehash statistics and traditional operations research. It provides a holistic analytics process, including dealing with real-life data that are not necessarily ‘clean’ and/or ‘small’ and stresses the importance of effectively communicating findings by including features such as a synopsis (a short writing sample) and a sample report (a longer writing sample) in every chapter. These features help college students learn to express the business value of analytics by sharing insights in simple terms.
978-1265897109, 978-1264302802, 978-1265901295, 978-9995560300, 978-1265087685, 978-1265750640, 978-1265585822
NOTE: This sale only consists of the eBook Business Analytics: Communicating with Numbers, 2nd Edition, in a converted PDF (page numbers won’t match physical book). No access codes are included.
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