Tepperman/Meredith’s Consumer Society, (PDF) offers the clearest, most comprehensive examination of consumerism and consumer behavior presently available. Taking an intersectional and interdisciplinary approach and drawing on insights from a broad range of fields, including sociology, market research, psychology, economics, history, and philosophy, the authors consider the roots, current state, and possible future of today’s consumer society. Coherent, extensively researched, and carefully crafted, Consumer Society is a crucial introduction to the basic concepts and issues that mold the world we live in.
Key topics covered in Consumer Society include:
- The increasing power of brands in today’s consumer society
- The agents of socialization that introduce individuals to their responsibilities in such a society— the education system, parents and other family members, and the media (including the science, art, and business of advertising)
- Social categories and the consumer behaviors linked with them, including wealthy people and low-income people; young people and seniors; men and women; immigrants and inhabitants of the Global South.
- Upcoming issues in consumer behavior and the sociology of consumerism, including bending and breaking the rules of the consumer society; buying as a way of social protest; and the future of the consumer society in the face of such trials as increasing inequality, climate change, and resource depletion.
A number of learning resources add value and perspective, including self-tests, discussion questions, lists of key terms, and suggestions for further reading at the end of each chapter.
NOTE: The product only includes the ebook, Consumer Society in PDF. No access codes are included.
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