Jethwaney’s Corporate Communication Concepts and Practice 3rd Edition is a thorough and engaging textbook designed to clarify the fundamental ideas and practical techniques of communication within today’s corporate environments. As one of the newest fields in management, corporate communication allows organizations to establish their image in a competitive marketplace while fostering a “sense of belonging” and instilling pride among various stakeholders, particularly employees and investors.
Key functions of corporate communication encompass identifying and categorizing stakeholders, defining brand positioning, choosing suitable communication channels for both internal and external audiences, and managing crises, conflicts, and reputations, among other responsibilities. This updated 3rd edition provides a new viewpoint on essential elements of corporate communication and reflects the latest changes in government policies and industry developments, helping students prepare for the modern business landscape and become ready for the workforce. This ebook, Corporate Communication Concepts and Practice, 3E, will appeal to students and researchers in disciplines like corporate communication, organizational communication, journalism, mass communication, communication studies, public relations, and human resource management.
978-1032694719, 978-1003852094, 978-1032537238, 978-1032694702, 978-1003852025, 978-1032861913
All our prices are in US$
NOTE: This only consists of the eBook Corporate Communication Concepts and Practice, 3rd Edition, in the original PDF. No access codes are included.
