The first step in learning marketing analytics is to understand the marketing problem. The second step involves asking the right business questions. The ebook, Essentials of Marketing Analytics 2024 Release, will guide you in telling the story. We live in a global, highly competitive, and rapidly changing world that is increasingly influenced by digital data, expanded analytical capabilities, information technology, social media, and more. The era of Big Data has introduced vast amounts of information to review, analyze, and solve. Today’s undergraduate and graduate students need a deep understanding of not only the right types of questions to ask but also the tools available to help answer them. Essentials of Marketing Analytics 2024 Release addresses both aspects comprehensively, in a readable and flexible format. It includes coverage of popular analytics software tools like Tableau and Python, as well as various analytical techniques such as social network analysis, automated machine learning, neural networks, and more. Supported by a robust student and learning package via McGraw Hill Connect, Essentials of Marketing Analytics 1e is the most comprehensive, current, and adaptable product available on the market!
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ISE and US editions are the same
NOTE: This only consists of the eBook Essentials of Marketing Analytics, 2024 Ever Green release, in the original PDF. No access codes are included.
