Essentials of Strategic Planning in Healthcare (3rd Edition) – eBook

An organization may know its current situation down to the last pack of gauze or vial of insulin—but does it know what’s in its future? Successful healthcare strategic planning needs to measure how well a hospital or health system is currently performing and anticipate what lies ahead. Essentials of Strategic Planning in Healthcare, 3rd Edition (PDF), is a complete guide to developing and implementing a strategic plan. Starting with examining leadership’s role in strategic planning and the impact of organizational culture, the book then explores the essential techniques, tools, and data for developing a strategic plan and recommends strategic planning initiatives across the continuum of healthcare services. From a futurist perspective, author Jeffrey P. Harrison acknowledges the constant regulatory and quality requirements changes and the evolving health care innovations that strategic planning must consider. A comprehensive case study woven throughout the book allows readers to assume the role of strategic planners and apply what they learn to the entire strategic planning process. This revised Third Edition includes insight into the modern healthcare system and explores trends in mergers and acquisitions, system growth, and value-based care.

Additional updates include:

• Current data on healthcare spending, hospital statistics, healthcare employment, and the use of healthcare technology

• New content on the use of artificial intelligence and big data in healthcare, as well as the benefits of blockchain technology

• Coverage of future advances in healthcare, including genomics and Medicare for All

•Expanded marketing content, including the latest trends in websites, digital outlets, and social media, in addition to studying questions and practical exercises in each chapter linked to the book’s case study, this edition also offers online exercises to expand students’ learning.

Incorporating the latest developments with best practices, this ebook aims to be the primary resource for university courses in healthcare strategic planning.

978-1640552012, 978-1640552029, 978-1567937916

NOTE: This product sale only includes the eBook Essentials of Strategic Planning in Healthcare 3rd Edition in PDF. No access codes are included.