Fantasy Sports and the Changing Sports Media Industry (PDF) is an edited collection that examines how fantasy sports play has established a prominent and promising foothold in the larger sports ecology. Often considered an isolated activity for the hardcore sports fan, fantasy sports play has since been incorporated into sports broadcasting and editorial coverage, sports marketing and promotions, and even into the very sports themselves, with athletes and teams using the activities to draw fans further into the sports experience. This edited collection invites leading scholars and sports professionals from several fields to share historical and emerging perspectives on fantasy sports as an artifact of theoretical and empirical importance to more significant issues of sport and society.
978-1498504881, 978-1498504898, 978-1498504904
NOTE: This product only includes the ebook Fantasy Sports and the Changing Sports Media Industry: Media, Players, and Society in PDF. No access codes included.
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