Handbook of Research on Consumption, Media, and Popular Culture in the Global Age – eBook

The mass production and diversification of media have accelerated the development of popular culture. This has started a new trend in the consumerism of desiring new consumption objects and devaluing those consumption objects once acquired, thus creating a constant demand for new items. Pop culture now canalizes consumerism both with advertising and the marketing of consumerist lifestyles, which are disseminated in the mass media.

The Handbook of Research on Consumption, Media, and Popular Culture in the Global Age (PDF) discusses interdisciplinary perspectives on media influence and consumer impacts in a globalizing world due to modern communication technology. Featuring research on topics such as consumer culture, communication ethics, and social media, this ebook is ideally designed for marketers, managers, academicians, researchers, and students.