For undergraduate and postgraduate students studying modules in international business, international strategy, and global business practice, “International Business, 8th Edition” by Collinson, Narula, and Rugman offers an exploration of international business through practical applications, theory, and analytical frameworks. This textbook provides students with data and evidence to identify trends, make predictions, and assume the role of decision-makers in business and government, enabling them to lead organizations with genuine insight in a complex global environment. The authors connect established theories, analytical frameworks, data, and case studies to create a comprehensive guide to the subject, keeping up with ongoing developments in both theory and practice, and emphasizing the impact of decisions on the performance of multinational firms as well as on the societies and economies they engage with.
Pearson, the world’s learning company, offers additional resources to accompany the book at go.pearson.com/uk/he/resources. This new edition features over 90 new and updated case studies from various businesses and industries worldwide, including IKEA, Alibaba, the global beer market, MPesa mobile banking, and the Canadian car manufacturer Magna. It includes new content on responsible business, illustrated with case studies on the US-Venezuela oil dispute, the Huawei spy accusation, and climate change partnerships between businesses and government agencies. There is a renewed emphasis on global value chains, outsourcing, and cooperative alliances supported by innovation and knowledge creation, along with significant implications of ongoing changes in global trade politics, including Brexit and the US-China trade war.
The structure of the ebook is as follows:
Part 1: THE WORLD OF INTERNATIONAL BUSINESS
Chapter 1: An Introduction to International Business
Chapter 2: General Frameworks in International Business
Chapter 3: Multinational Enterprises, Innovation and Competitiveness
Part 2: THE ENVIRONMENT OF INTERNATIONAL BUSINESS
Chapter 4: International Politics
Chapter 5: International Culture
Chapter 6: International Trade
Chapter 7: International Financial Markets and Institutions
Part 3: INTERNATIONAL BUSINESS STRATEGIES
Chapter 8: Multinational Strategy
Chapter 9: Organising Strategy
Chapter 10: Corporate Strategy and National Competitiveness
Part 4: FUNCTIONAL AREA STRATEGIES
Chapter 11: Production Strategy
Chapter 12: Marketing Strategy
Chapter 13: Human Resource Management Strategy
Chapter 14: Political Risk and Negotiation Strategy
Chapter 15: International Financial Management
Part 5: REGIONAL STRATEGIES
Chapter 16: European Union
Chapter 17: Japan
Chapter 18: North America
Chapter 19: Emerging Economies
Chapter 20: China
Glossary.
978-1292274157, 978-1292274157, 978-1292274164, 978-1292274171, 978-2019048204
All our pirces are in US dollars
NOTE: This only consists of the eBook International Business 8th Edition, in the original PDF format. No access codes are included.
