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Services Marketing: Integrating Customer Focus Across the Firm (8th Edition) – eBook

eBook Details

  • Authors: Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler, Martin Mende
  • File Size: 42 MB
  • Format: ePub (original), PDF (converted)
  • Length: 560 Pages
  • Publisher: ‎McGraw-Hill Education; 8th edition
  • Publication Date: January 8, 2023
  • Language: ‎English
  • ISBN-10: 1260260526, 1266287159, 1260564169
  • ISBN-13: 9781260260526, 9781266287152, 9781260564167

ISE and US editions are the same

Original price was: $63.00.Current price is: $17.00.

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About The Author

Dwayne D. Gremler

Martin Mende

Mary Jo Bitner

Valarie A. Zeithaml

Zeithaml/Bitner/Gremler/Mende’s Services Marketing, 8th Edition (ePub/PDF) introduces readers to the vital role that services play in the economy and its future. Services dominate the advanced economies of the world, and virtually all companies view services as critical to retaining their customers.

New chapter on “Artificial Intelligence and Service Robotics” and the implications for service marketing.

Managerial focused approach emphasizing the knowledge needed to implement service strategies for competitive advantage across industries.

New research references and examples in every chapter of new business models such as Airbnb and Uber along with greater emphasis on technology, digital and social marketing, Big Data, and data analytics as a service.

Additional ISBNs for Services Marketing: Integrating Customer Focus Across the Firm 8E: 978-1266287152, 9781266378911, 126637891X, 978-1266378911, 978-1266666773, 9781266666773, 978-1260564136, 9781260564136, 1260564134, 978-1260564167, 978-1260260526, 9781260564204, 1260564207, 978-1260564204

We highly recommend using the free Calibre to view the ePub ebook.

NOTE: This sale only consists of the eBook ISE Services Marketing: Integrating Customer Focus Across the Firm (8th Edition) in ePub format. A converted PDF is also included for free. The International edition and the American/USA version are exactly the same. No access codes are included.

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