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Kotler: Marketing Management (4th Edition-European) - eBook
marketing management 4th european edition pdf back cover
  1. Kotler: Marketing Management (4th Edition-European) - eBook
  2. marketing management 4th european edition pdf back cover

Kotler’s Marketing Management (4th European Edition) – eBook

eBook Details

  • Authors: Phil T. Kotler, Kevin Lane Keller, Malcolm Goodman, Dr. Mairead Brady, Torben Hansen
  • File Size: 22 MB
  • Format: PDF
  • Length: 840 Pages
  • Publisher: Pearson International; 4th edition (European)
  • Publication Date: ‎ November 7, 2019
  • Language: English
  • ASIN: B07V3QMXH5
  • ISBN-10: 1292248440
  • ISBN-13: 9781292248448

Original price was: $65.00.Current price is: $11.00.

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About The Author

Dr Mairead Brady

Kevin Lane Keller

Kevin Lane Keller

Professor Kevin Lane Keller is the E. B. Osborn Professor of Marketing at Dartmouth's Tuck School of Business, teaching MBA courses on marketing management and branding. He holds degrees from Cornell, Carnegie-Mellon, and Duke, and previously taught at Stanford, UNC, and UC Berkeley. Kevin’s expertise is in marketing strategy and branding, with research focused on consumer behavior's impact on marketing strategies, resulting in over ninety published papers in major marketing journals.

Professor Kelly has extensive experience in marketing, serving as a consultant for major brands like Accenture, Procter & Gamble, and Disney. He has also consulted for other notable companies, including Johnson & Johnson and Starbucks. Additionally, he was an academic trustee and Executive Director for the Marketing Science Institute from 2013 to 2015. In his spare time, he manages and markets musicians such as The Church and serves on the boards of various organizations, including the Doug Flutie, Jr. Foundation for Autism.

Malcolm Goodman

Mr Torben Hansen

Philip T. Kotler

Philip T. Kotler

Dr. Philip Kotler serves as the S. C. Johnson & Son Distinguished Professor of International Marketing at the prestigious Kellogg School of Management, Northwestern University. He earned his master’s degree from the University of Chicago and his Ph.D. from M.I.T., both in economics. As the author of the acclaimed *Marketing Management* (Pearson), now in its 15th edition, he has created the most utilized marketing textbook among graduate business schools worldwide. In addition to this, Philip has penned numerous other successful textbooks and has authored over fifty books, along with around one hundred and fifty articles published in renowned journals. Notably, he is the only individual to win the esteemed Alpha Kappa Psi award three times for the best annual article in the Journal of Marketing.

Dr. Philip received four major awards: the William L. Wilkie Marketing for a Better World Award, the Distinguished Marketing Educator of the Year Award, the Philip Kotler Award for Excellence in Health Care Marketing, and the Sheth Foundation Medal for exceptional contribution to marketing. He is a charter member of the Marketing Hall of Fame and the first Leader in Marketing Thought according to the American Marketing Association. His accolades also include the Sales and Marketing Executives International Marketing Educator of the Year, the Charles Coolidge Parlin Marketing Research Award, and the Paul D. Converse Award. Recently, Forbes ranked him among the top 10 influential business thinkers, and a Financial Times poll placed him as the 4th most influential business guru/author of the 21st century.

The classic Marketing Management is an undisputed global best-seller – an encyclopedia of marketing considered by many as the authoritative book on the subject. This 4th European edition keeps the accessibility, theoretical rigour and managerial relevance – the heart of the textbook – and adds:

  • A focus on the digital challenges for marketers.
  • The inclusion of the work of prominent European academics.
  • Fresh European examples which make students feel at home.
  • A structure explicitly designed to fit the way the course is taught in Europe.
  • New in-depth case studies, each of which integrates one of the significant parts in the ebook.
  • An emphasis on the importance of creative thinking and its contribution to European marketing practice.

This textbook, Philip Kotler’s Marketing Management 4th European Edition (PDF), covers a wide range of concepts and issues admirably and accurately reflects the fast-moving pace of marketing in the modern world, examining traditional aspects of marketing and blending them with modern and future concepts. An essential textbook for both undergraduate and postgraduate marketing programmes.

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NOTE: This product only includes the book Marketing Management, 4E, European Edition in PDF. No access codes are included.