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Managerial Economics and Strategy (2nd Edition) - eBook

Managerial Economics and Strategy (2nd Global Edition) – eBook

For courses in Managerial Economics.

eBook details

  • Authors: James A. Brander, Jeffrey M. Perloff
  • File Size: 21 MB
  • Format: PDF
  • Length: 704 pages
  • Publisher: Pearson Education Ltd; 2nd edition
  • Publication Date: January 16, 2016
  • Language: English
  • ISBN-10: 1292159146, 0134167872
  • ISBN-13: 9781292159140, 9780134167879

Original price was: $69.43.Current price is: $10.00.

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About The Author

James A. Brander

James A. Brander

Dr. James Alan Brander is a Canadian economist and a professor of Asia-Pacific International Trade at the University of British Columbia. He is known for his work in international trade with Barbara Spencer, particularly the Brander–Spencer model, in which a government can enhance national welfare by subsidizing domestic firms to aid in their competition against foreign markets.

He got his BA from British Columbia (Canada) and his MA and Ph.D. from Stanford, USA.

 

Jeffrey Perloff

Jeffrey Perloff

Dr. Jeffrey M. Perloff is a professor in the Department of Agricultural and Resource Economics at the University of California at Berkeley. His economic research covers industrial organization, labor, trade, marketing, and econometrics. His textbooks are Modern Industrial Organization (with Dennis Carlton), Microeconomics, Microeconomics: Theory and Applications with Calculus, Estimating Market Power and Strategies (with Larry Karp and Amos Golan), and Managerial Economics and Strategy (with James Brander). Perloff has been an editor of Industrial Relations and the Journal of Industrial Organization Education, and an associate editor of the American Journal of Agricultural Economics and the Journal of Productivity Analysis. He has consulted with nonprofit organizations and government agencies (including the Federal Trade Commission and the Departments of Commerce, Justice, and Agriculture) on topics ranging from a case of alleged Japanese television dumping to the evaluation of social programs. Jeff received his B.A. in economics from the University of Chicago in 1972 and his Ph.D. in economics from the Massachusetts Institute of Technology in 1976. He was previously an assistant professor in the Department of Economics at the University of Pennsylvania.

A Problem-based Approach that Uses Real-world Examples and Modern Theories

Managerial Economics and Strategy 2nd Global Edition (PDF) uses real-­world examples and issues to illustrate how economic principles impact business decisions. Emphases on contract and agency theory, game theory, managerial behavioral economics, and pricing are especially valuable to future managers. In-text examples and boxed mini­-cases use actual data to illustrate the use of basic economic models, while Q&As pose important managerial or economic problems and demonstrate a step-by-step approach to solving them.

The 2nd Edition (Global) has been fully updated and revised to reflect new supply-and-demand curves and include discussions of corporate social responsibility, opportunistic behavior, and innovation. It also features new examples, end-of-chapter questions, learning objectives, and spreadsheet exercises.

All Our Prices Are In US$

NOTE: This sale only includes the Global version of Managerial Economics and Strategy, 2nd edition on PDF. No online codes included.

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