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MyLab Economics with Pearson eText -- Access Card -- for Managerial Economics and Strategy (3rd Edition) - eBook

Managerial Economics and Strategy (3rd Edition) – eBook

For programs in managerial economics

eBook details

  • Authors: Jeffrey M. Perloff, James A. Brander
  • File Size: 109 MB
  • Format: PDF
  • Length: 720 pages
  • Publisher: Pearson; 3rd edition
  • Publication Date: June 5, 2019
  • Language: English
  • ISBN-10: 013489970, 0135184800
  • ISBN-13: 9780134899701, 9780135184806

Original price was: $89.00.Current price is: $17.00.

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About The Author

James A. Brander

James A. Brander

Dr. James Alan Brander is a Canadian economist and a professor of Asia-Pacific International Trade at the University of British Columbia. He is known for his work in international trade with Barbara Spencer, particularly the Brander–Spencer model, in which a government can enhance national welfare by subsidizing domestic firms to aid in their competition against foreign markets.

He got his BA from British Columbia (Canada) and his MA and Ph.D. from Stanford, USA.

 

Jeffrey Perloff

Jeffrey Perloff

Dr. Jeffrey M. Perloff is a professor in the Department of Agricultural and Resource Economics at the University of California at Berkeley. His economic research covers industrial organization, labor, trade, marketing, and econometrics. His textbooks are Modern Industrial Organization (with Dennis Carlton), Microeconomics, Microeconomics: Theory and Applications with Calculus, Estimating Market Power and Strategies (with Larry Karp and Amos Golan), and Managerial Economics and Strategy (with James Brander). Perloff has been an editor of Industrial Relations and the Journal of Industrial Organization Education, and an associate editor of the American Journal of Agricultural Economics and the Journal of Productivity Analysis. He has consulted with nonprofit organizations and government agencies (including the Federal Trade Commission and the Departments of Commerce, Justice, and Agriculture) on topics ranging from a case of alleged Japanese television dumping to the evaluation of social programs. Jeff received his B.A. in economics from the University of Chicago in 1972 and his Ph.D. in economics from the Massachusetts Institute of Technology in 1976. He was previously an assistant professor in the Department of Economics at the University of Pennsylvania.

A problem-based approach that employs real-world issues and examples from actual markets

Perloff and Brander’s Managerial Economics and Strategy, 3rd Edition, (PDF) uses modern theories, business examples, and real data to show how economic principles impact business decisions. Coverage of contract theory, game theory, behavioral economics, and pricing tools, together with economic problem sets and techniques on how to solve them, are particularly useful to future managers. With new discussions, mini-cases, and exercises in the latest 3rd Edition, students are well-trained to apply what they’ve learned in the text and class to their decision-making in the real world.

Additional ISBNs: 9780135183786, 0135183782, 978-0135183786, 978-0134899701, 978-0135184806, 9780134899602, 0134899601, 978-0134899602, 978-0135640982, 9780135640982, 0135640989

P.S Contact us if you need the Managerial Economics and Strategy 3e testbank or other instructor resources.

NOTE: This sale only includes the ebook Managerial Economics and Strategy 3rd edition in PDF. No Access card or codes included.

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