Marketing: An Introduction, 14th Global Edition (PDF) shows students how customer value-creating it and capturing it drives effective marketing strategies. The updated Global 14th Edition reflects the significant trends and shifting forces that impact marketing in this digital age of customer value, engagement, and relationships, leaving students with a richer understanding of basic marketing concepts, strategies, and practices. University students can apply marketing concepts to real-world company scenarios through updated company cases, Marketing at Work highlights, and revised end-of-chapter exercises.
A newer edition is also available, see related books below
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978-1292294865
NOTE: This product only includes the ebook Marketing: An Introduction 14E (Global) in PDF. No access codes are included.
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