Potter’s Media Literacy 10th Edition teaches students how to navigate through the overwhelming flood of information found in today’s media-saturated world. Drawing from thousands of media research studies, author W. James Potter explores key components to understanding the fascinating world of mass media. Potter presents examples and facts to help students understand how the media operate, how they attract attention, and how they influence the public.
Chapters conclude with exercises to help readers apply the material to everyday life and improve their media literacy. The latest Tenth Edition integrates a stronger focus on digital media, features a streamlined organization, and updates facts to keep readers informed on the rapidly changing media phenomenon.
978-1071814499, 978-1071814475, 978-1071814482, 978-1003008071
The North American version and International Student’s Edition are the same
NOTE: This sale only consists of the eBook Media Literacy, 10th Edition, in the original PDF format. No access codes are included.
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