Research Methods and Data Analysis for Business Decisions: A Primer Using SPSS – eBook

This introductory textbook Research Methods and Data Analysis for Business Decisions (PDF) presents research methods and data analysis tools in non-technical language. It explains the research process and qualitative and quantitative data analysis basics. It includes procedures and methods, analysis, interpretation, and applications using hands-on data examples in QDA Miner Lite and IBM SPSS Statistics software. The ebook is divided into four parts: study and research design; data collection, qualitative methods, and surveys; statistical methods, including hypothesis testing, regression, cluster, and factor analysis; and reporting. The intended audience is business and social science students learning scientific research methods. However, given its business context, the book will be equally valuable for decision-makers in businesses and organizations.

978-3030844202,978-3030844233, 978-3030844219

NOTE: This sale only includes the Research Methods and Data Analysis for Business Decisions: A Primer Using SPSS eBook in PDF. No access codes are included.