Sales Management (10th Edition) – eBook

This updated Sales Management, 10 Edition (PDF) continues to blend the most recent sales management research with the real-life “best practices” of leading sales organizations. The authors teach sales management courses and interact with sales managers and sales management professors regularly. Their textbook focuses on the importance of employing different sales strategies for different customer groups and integrating corporate, business, marketing, and sales strategies. Sales Management: Analysis and Decision-Making 10E includes coverage of the current trends and issues in sales management, along with numerous real-world examples from the contemporary business world used throughout the text to illuminate chapter discussions. Key changes in this edition include: Updates in each chapter to reflect the latest sales management research and leading sales management trends and practices; Revised end-of-chapter cases; Revised ethical dilemma boxes; All new chapter opening vignettes about well-known companies that illustrate crucial topics from the chapter; and New or updated comments from sales managers in “Sales Management in the 21st Century” boxes. Adopters can access an online instructor’s manual with test questions and PowerPoints.

978-0367252731, 978-1000651942, 978-0429286926, 978-0367252748

NOTE: This sale only includes the ebook Sales Management: Analysis and Decision Making 10th Edition in PDF. No access codes are included.