Readers examine the use of services marketing as a competitive tool from a uniquely broad perspective with Hoffman/Bateson’s Services Marketing: Concepts, Strategies, And Cases, 5th edition, (PDF) Using a very reader-friendly, streamlined structure, this ebook explores services marketing not only as an essential focus for service firms but also as a competitive advantage for companies that market real and tangible products. A wealth of new examples feature a variety of businesses from industries both within and beyond the nine service economy supersectors: financial activities, education and health services, information, government, professional and business services, leisure and hospitality, transportation and utilities, wholesale and retail trade, and “other services.” Cutting-edge data addresses current issues, such as technology, sustainability, and the global market, giving readers valuable insights and important skills for success in business today.
978-1285429786, 978-0357671306, 978-1305644724
P.S We also have Services Marketing: Concepts, Strategies, and Cases 5th Edition test bank and other instructor resources. Contact for more info.
NOTE: This sale only includes Services Marketing: Concepts, Strategies, and Cases 5e, in PDF. No access codes included.
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