Sale!
Social Marketing: Behavior Change for Social Good (6th Edition) - eBook

Social Marketing: Behavior Change for Social Good (6th Edition) – eBook

eBook Details

  • Authors: Philip Kotler, Nancy R. Lee
  • File Size: 16 MB
  • Format: ePub (original), PDF (converted)
  • Length: 486 Pages
  • Publisher: SAGE Publications Inc; 6th edition
  • Publication Date: January 09, 2019
  • Language: English
  • ASIN: ‎ B07NNQPKGS
  • ISBN-10: 1544351496, 1544351526, 154435150X, 1544351518
  • ISBN-13: 9781544351490, 9781544351506, 9781544351513, 9781544351520

Original price was: $65.49.Current price is: $12.00.

- OR -
SKU: social-marketing-behavior-change-for-social-good-6th-edition-ebook Categories: , , , Tags: ,

About The Author

Nancy R. Lee

Philip T. Kotler

Philip T. Kotler

Dr. Philip Kotler serves as the S. C. Johnson & Son Distinguished Professor of International Marketing at the prestigious Kellogg School of Management, Northwestern University. He earned his master’s degree from the University of Chicago and his Ph.D. from M.I.T., both in economics. As the author of the acclaimed *Marketing Management* (Pearson), now in its 15th edition, he has created the most utilized marketing textbook among graduate business schools worldwide. In addition to this, Philip has penned numerous other successful textbooks and has authored over fifty books, along with around one hundred and fifty articles published in renowned journals. Notably, he is the only individual to win the esteemed Alpha Kappa Psi award three times for the best annual article in the Journal of Marketing.

Dr. Philip received four major awards: the William L. Wilkie Marketing for a Better World Award, the Distinguished Marketing Educator of the Year Award, the Philip Kotler Award for Excellence in Health Care Marketing, and the Sheth Foundation Medal for exceptional contribution to marketing. He is a charter member of the Marketing Hall of Fame and the first Leader in Marketing Thought according to the American Marketing Association. His accolades also include the Sales and Marketing Executives International Marketing Educator of the Year, the Charles Coolidge Parlin Marketing Research Award, and the Paul D. Converse Award. Recently, Forbes ranked him among the top 10 influential business thinkers, and a Financial Times poll placed him as the 4th most influential business guru/author of the 21st century.

Successful social marketing holds power to change the world.

Social Marketing: Behavior Change for Social Good, 6E, (ePub/PDF) has been the definitive guide for designing and implementing memorable social marketing campaigns for almost two decades. Bestselling authors Nancy R. Lee and Philip Kotler present a proven 10 Step Strategic Social Marketing Planning Model and guide students and practitioners through each stage of the process. The new Sixth Edition is packed with more than 25 new cases and dozens of new examples related to today′s most pressing social problems, including the opioid epidemic, climate change, youth suicide, and more. The new edition also includes significantly expanded coverage of social media. Whether your students are on a mission to improve public health, protect the environment, or galvanize their community, they will find Social Marketing, 6th Edition, an invaluable resource.

978-1544351490, 978-1544351520, 978-1544351506, 978-1544351513

NOTE: This sale only includes the ebook Social Marketing: Behavior Change for Social Good, 6th Edition, in ePub. A converted PDF can be requested for free.

Reviews

There are no reviews yet.

Be the first to review “Social Marketing: Behavior Change for Social Good (6th Edition) – eBook”