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Strategic Management and Business Policy: Globalization, Innovation and Sustainability (15th Global Edition)

For courses in Strategic Management and Business Policy.

eBook Details

  • Authors: Thomas L. Wheelen, J. David Hunger, Alan N. Hoffman, Charles E. Bamford
  • File Size: 17 MB
  • Format: PDF
  • Length: 848 pages
  • Publisher: Pearson; 15th edition (International)
  • Publication Date: February 21, 2017
  • Language: English
  • ASIN: B06WW122J8
  • ISBN-10: 0134522052
  • ISBN-13: 9780134522050

Original price was: $64.88.Current price is: $8.00.

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About The Author

Charles E. Bamford

J. David Hunger

lan N. Hoffman

Thomas L. Wheelen

Thomas L. Wheelen

Dr. Thomas L. Wheelen (late) DBA from George Washington University, MBA from Babson College, and BS CumLaude (Boston College). He was an American management educator, an author, and a consultant. He served as a lieutenant in the United States Navy (1957-1960). He was also a member of the Society Advancement of Management.

He is the author/co-author of many best-selling textbooks like Strategic Management and Business Policy 15th edition, Concepts in Strategic Management and Business Policy 15e, and Strategic Management and Business Policy 5th edition.

Utilize a strategic management model to learn and apply key concepts through cases

Picking up where the popular previous editions left off, Strategic Management and Business Policy: Globalization, Innovation and Sustainability, 15th Global Edition (PDF) further modernizes and sharpens this classic textbook’s approach to teaching strategy with an emphasis on globalization, innovation, and sustainability. Throughout, the authors equip students with the strategic concepts they will need to know as they face the issues that all organizations must build upon to push their businesses forward. In this 15th global edition, authors Chuck Bamford and Alan Hoffman bring a fresh perspective to this extraordinarily well-researched and practically crafted lesson. Also included is a new chapter on Global Strategy, along with new vignettes and comprehensive, real-world case studies.

Also available with MyLab Management (sold separately) – MyLab™ Management is an online tutorial, homework, and assessment program designed to work with this textbook to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts.

Additional ISBNs: 129222729X, 978-0134522050, 013452215X, 1292227281, 978-1292227290, 978-0134522159, 978-1292227283

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P.S we also have Strategic Management and Business Policy 15e Global testbank, instructor manual, and other resources for sale. Contact for more info.

NOTE: This purchase only contains Strategic Management and Business Policy 15th Global Edition in PDF. No online codes are included

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