Why do people’s financial and economic preferences vary so widely? ‘Nurture’ variables such as socioeconomic factors partially explain these differences, but scientists have discovered that ‘nature’ also plays an important role. This is the first ebook to bring together these scientific insights for a holistic view of the role of human biology in financial decision-making.
Geneticists are now examining which genetic markers are associated with financial and economic preferences. Neuroscientists are now determining where financial decisions are made in the brain and how that varies between people. Endocrinologists relate the level of hormones circulating in the body to financial risk-taking. Researchers are exploring how physiology and environmental conditions influence investment decisions and how three types of cognitive ability play essential roles in investment success. This exciting and relevant work being done in these academic silos has generally not been transmitted among the scientific areas or to industry. For the first time, this textbook, The Biology of Investing (PDF) integrates all these areas, explaining how a person’s biology influences their investing decisions.
Financial analysts, advisors, market participants, and upper-level undergraduate and postgraduate students of behavioral finance, behavioral economics, and investing will find this book invaluable, enabling a deeper understanding of investors’ decision-making processes.
978-0367444143, 978-1003009566, 978-0367443399, 978-1000050202
NOTE: This sale only includes the ebook The Biology of Investing in PDF. No access codes are included.
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