Now in its seventh edition, this vital resource remains a key textbook for students, offering a detailed yet approachable summary of persuasive communication study and practice.
The Dynamics of Persuasion: Communication and Attitudes in the 21st Century 7th Edition is in tune with the rapid developments in the persuasion landscape of the 21st century, this ebook explores how theories and research have evolved to fit our digital age, while continuing to emphasize ethical considerations and contemporary issues. The latest edition also includes revised definitions of important terms relevant to current practices; a blend of persuasion theories with the pervasiveness of online influence; fresh examples and case studies showcasing persuasive strategies in health campaigns, attitudes, communicator appeals, dissonance, and ethical matters; plus an extensive review of the latest research in the field.
The Dynamics of Persuasion, 7th Edition, lays a strong groundwork for undergraduate students in communication and psychology, helping them understand the essential concepts and practices surrounding persuasive communication today.
Additionally, the ebook offers online materials for educators and learners, such as an instructor’s manual, lecture slides, sample exam questions, and links to valuable articles and videos that illustrate the ideas discussed in the text. For more resources, please check www.routledge.com/cw/perloff.
978-0367185794, 978-0367185787, 978-0429196959
NOTE: This only consists of the eBook The Dynamics of Persuasion: Communication and Attitudes in the 21st Century, 7th Edition, in the converted PDF format (page number may not match physical book). No access codes are included.
