The PDMA Handbook of Innovation and New Product Development (4th Edition) – eBook

THE PDMA HANDBOOK OF INNOVATION AND NEW PRODUCT DEVELOPMENT, FOURTH EDITION

State-of-the-art overview of all aspects of new product development from start to finish

The Product Development and Management Association (PDMA) Handbook of Innovation and New Product Development provides an excellent review of cutting-edge topics for both new and experienced product development leaders, and academics interested in emerging research, offering a comprehensive and updated guide to the practices, processes, and tools critical to achieving and sustaining new product/service development success in today’s world and delivering valuable information on the fundamentals as well as emerging practices.

This edition is completely revised to include 32 new and refreshed chapters on topics including: Creating Successful Innovation, Sustainable New Product Development (NPD), Digital Transformation of NPD, the Changing Role of Design Thinking, Market Forecasting, and much more.

In The PDMA Handbook of Innovation and New Product Development, 4th Edition, readers can expect to find specific information on:

• Effective front-end innovation practices, portfolio management for product innovation, and identifying significant new business opportunities
• What separates the winners from the losers when it comes to new products, plus what drives new product success from a holistic standpoint
• Obtaining customer needs for product development, harnessing user research for product innovation, and making market analytics work for you
• Design thinking, artificial intelligence, and new product development

The PDMA Handbook of Innovation and New Product Development, 4th Edition (PDF) is an essential reference for anyone responsible for product development activities, from novices looking for fundamentals to experts seeking insights on emerging concepts, and is relevant for all functions and all industries.

The Product Development and Management Association (PDMA) is a global community connecting thousands of members whose skills, expertise and experience power the most recognized and respected innovative companies globally. PDMA’s unique triad of members include product development and management practitioners, academics, and service providers in a variety of industries and knowledge areas, including new product process, strategy innovation, market research, tools and metrics, organizational issues, and portfolio management.

978-1119890218, 978-1119890225, 978-1119890232

NOTE: This product only includes a PDF ebook, The PDMA Handbook of Innovation and New Product Development (4th Edition). No access codes are included.