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The Routledge Companion to Consumer Behavior – eBook

eBook details

  • Authors: Michael R. Solomon, Tina M. Lowrey
  • File Size: 25 MB
  • Format: PDF
  • Length: 454 pages
  • Publisher: Routledge; 1st edition
  • Publication Date: September 22, 2017
  • Language: English
  • ASIN: B075V3DWRW
  • ISBN-10: 1138695165
  • ISBN-13: 9781138695160

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About The Author

Michael R. Solomon

Michael R. Solomon

Dr. Michael Solomon advises global clients in leading industries such as apparel and footwear (Levi Strauss, Calvin Klein, Timberland, Under Armour), e-commerce and financial services (Progressive, eBay), CPG (Campbell’s, Procter & Gamble), retailing (H&M), sports (Philadelphia Eagles), manufacturing (PP&G, DuPont) and transportation (BMW, United Airlines) on marketing strategies to make them more consumer-centric. He regularly appears on television shows including Good Morning America, The Today Show, and CNN to comment on consumer issues, and he is frequently quoted in major media outlets such as USA Today, The New York Times, Adweek and Time.

Dr. Solomin “wrote the book” on understanding consumers. Literally. Thousands of students have learned about Marketing from his ebooks including Consumer Behavior: Buying, Having and Being (12th edition being the latest) -- one of the most widely used textbook on the subject in the world.

As a Professor of Marketing (in the Haub School of Business at Saint Joseph’s University in Philadelphia) and an industry consultant, he combines cutting-edge academic theory with actionable real-world strategies. Dr. Solomon helps managers get inside the heads of their customers so they can satisfy and anticipate their deepest and most pressing needs – today and tomorrow.

Tina M. Lowrey

The key to marketing is satisfying and understanding consumer needs, thus a knowledge of consumer behavior is essential to any organization dealing with users, customers, or clients. This ebook, The Routledge Companion to Consumer Behavior (PDF) promises to be a contemporary classic. It brings together an international set of scholars, many of whom are “household names”, to examine the diverse approaches to consumer behavior topics.

The editors employ a micro to macrostructure, dividing each topic into 3 parts: one focused on emerging trends, one reflecting foundational work, and one covering practical applications. Each part examines the relationship between consumer behavior and motivation, including well-being, gender, social class, and more, and concludes with practitioner perspectives on the challenges and opportunities that come with understanding customers. Readers will gain insight into how drives that are constantly in flux relate to other aspects of human cognition and behavior, allowing them to reach customers successfully, and to meet their needs. With contributions from leading scholars, including Jagdish Sheth, and Sidney Levy, this volume sets the standard as the most cutting-edge, comprehensive, resource on the subject of consumer behavior. Students of consumer behaviour and marketing will find this a useful exploration of a fast-moving field, fundamental to the welfare of non-profits, government, companies,  and consumers. It will also benefit new and established academic researchers as well as practitioners who want to stay on top of current knowledge.

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