The Strategic Digital Media Entrepreneur – eBook

The media sector is in the grip of a massive revolution. Revolutionary new technologies force companies in industries ranging from broadcasting to book publishing to drastically reimagine their business models or risk being left in the dust. At the same time, people with the next big idea are eager to learn the business skills required to succeed in today’s brave new media landscape. Strategic Digital Media Entrepreneur (ePub/PDF), written by a uniquely competent author team, covers the concerns of both groups.

Penelope Muse Abernathy and JoAnn Sciarrino teach topics ranging from media financing to marketing, innovation to business accounting, business strategy to leadership. They employ several case studies and real-world examples to explain the success secrets of today’s hottest media entrepreneurs, as well as the fatal faults that drive many promising new companies to failure. They begin with a primer on the fundamentals of digital entrepreneurship, covering topics such as developing a winning digital business model, doing business accounting, obtaining finance, identifying strategic problems, and more. They then show you how to:

• Create long-term customer-focused initiatives while addressing the unique leadership challenges of the Digital Age.
• Define your company’s distinct value offering, prioritize investments in essential assets, and build strategic alliances and collaborations.
• Understand and prepare to capitalize on the immense potential inherent in the next generation of digital technologies, such as artificial intelligence, virtual reality, and blockchain, to name a few.

Updates, educational videos, writings from media experts, as well as PowerPoint presentations and study materials for instructors, are all available on the two companion websites (not included in this sale).

The Strategic Digital Media Entrepreneur is a must-have resource for professionals and students in advertising, marketing, business strategy, entrepreneurship, finance, social media, and more. It is packed with practical insights and guidance on all aspects of the business of media in the Digital Age.

NOTE: This sale only includes the ebook Strategic Digital Media Entrepreneur in original ePub. A converted PDF is also available on request. No access codes included.