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Understanding Business (13th Edition) - eBook

Understanding Business (13th Edition) – eBook

eBook Details

  • Authors: William G. Nickels, James McHugh, Susan McHugh
  • File Size: 269 MB
  • Format:  PDF
  • Length: 736 Pages
  • Publisher: McGraw Hill; Thirteenth Edition
  • Publication Date: Feb 13, 2021
  • Language: ‎English
  • ISBN-10: 1260894851, 1266043225, 1264249497
  • ISBN-13: 9781260894851, 9781266043222, 9781264249497

Original price was: $98.00.Current price is: $16.00.

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SKU: understanding-business-13th-edition-ebook Categories: , ,

About The Author

James McHugh

Professor James McHugh is an associate professor of business at St. Louis Community College. James teaches several sections of introduction to business, and has been for twenty years. He holds an M.B.A. and has broad experience in both business and education. McHugh has conducted numerous seminars in business and maintains several consulting positions with small and large business in the St. Louis area.

Susan McHugh

Susan McHugh

Dr. Susan McHugh holds an M.Ed. and has completed Ph.D. coursework in education administration, concentrating on adult learning theory. As a professional, McHugh consults in both training and curriculum development. Not only is she a co-author on UB5/e., Susan also developed the integrated teaching and learning system.

William G. Nickels

William G. Nickels

Dr. William Nickels is professor emeritus of business at the University of Maryland, College Park. He has over thirty five years’ experience teaching undergraduate and graduate business courses, including introductory courses in marketing, business, and promotion. He has won the Outstanding Teacher on Campus Award 4 times and was nominated for the award many other times. He received his MBA degree from Western Reserve University and his PhD from The Ohio State University. Bill has written a marketing communications textbook and 2 marketing principles textbooks in addition to many articles in business publications. He has taught many seminars to business people on subjects such as marketing, non-business marketing, power communications, and stress and life management.

Our seasoned author team, in collaboration with the dedicated McGraw Hill product team, has developed a premier educational resource that caters to the diverse needs of classrooms of all sizes, teaching methods, and learning objectives. This ebook, Understanding Business 13th Edition (PDF) is exceptional in its depth, breadth, and relevance, presented in a user-friendly format that accommodates students of varying learning styles. A robust array of technological solutions actively engages students, enriches their learning experience, deepens their comprehension, and streamlines the assessment processes for instructors.

Course supplements are meticulously aligned with chapter concepts to boost retention, empowering instructors of all experience levels to excel. With unparalleled support from our Digital Faculty Consultants, Student Ambassadors, and Implementation, Sales, and Product Teams, both instructors and students can fully leverage the benefits of what has become the Gold Standard in Introduction to Business courses.

978-1260894851, 978-1266043222, 9781264364251, 9781264364251, 1264364253, 978-1264249497

NOTE: This sale only consists of the eBook Understanding Business, 13th Edition, in the original PDF format. No access codes are included.

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