Writing for Public Relations and Strategic Communication equips students with the knowledge, skills, and tools they need to write persuasively. The ebook underscores the importance of strategic analysis at the beginning of the writing process. Utilizing an audience-centered perspective, it shows how persuasive writing emerges organically after critically assessing the goals of an organization’s message in light of its intended audience.
Students learn essential strategic thinking and planning skills to create effective and intentional writing. The ebook presents the theoretical underpinnings of behavior, which students can then employ to generate prose that prioritizes the audience’s reasons for attending to the message. The book is unique in presenting a primer on communication, persuasion, and moral theories that provides students a roadmap for constructing effective, ethical arguments.
Writing for Public Relations and Strategic Communication helps readers build their persuasive writing skills for professional and effective public relations, employing unique strategies and tactics, such as a generative writing system that helps students identify and organize important information to produce quality prose, then adapt it to various media, on deadline.
978-1793511881, 978-1793564108, 978-1793514073, 978-1793551603, 978-1793551597, 979-8299713350
NOTE: This only consists of the eBook Writing for Public Relations and Strategic Communication 1st Edition, in the ePub and PDF formats. No access codes are included.
