Managing Diversity, Innovation, and Infrastructure in Digital Business – eBook

In the digital age, consumers have transformed from passive receivers of marketing messages to active suppliers of information about products via various digital media, generating a need for businesses to effectively manage a more creative and diverse range of consumers. Managing Diversity, Innovation, and Infrastructure in Digital Business, (PDF) is a collection of ground-breaking research on new avenues in general digital infrastructures, digital modern business infrastructures, financial aspects, and business automation of modern businesses. Featuring research on topics like social media marketing, electronic word-of-mouth strategies,  and digital communication, this ebook is ideally designed for managers, business professionals,  and undergraduate and postgraduate business students looking for current research on business in the digital environment.

NOTE: The product only includes the ebook, Managing Diversity, Innovation, and Infrastructure in Digital Business in PDF. No access codes are included.