Marketing Research: An Applied Approach (5th Edition) – eBook

About The Author

Dan Nunan

David Birks

Naresh Malhotra

Dr. Naresh K. Malhotra is Senior Fellow at Georgia Tech CIBER and Regents' Professor Emeritus at the Scheller College of Business, Georgia Tech. In 2010, he was named a Marketing Legend, with his articles published in 9 volumes by Sage. He has been listed in Marquis Who's Who in America since 1997 and in Who's Who in the World since 2000. He received the Academy of Marketing Science CUTCO/Vector Distinguished Marketing Educator Award in 2005 and the Best Professor in Marketing Management, Asia's Best B-School Award in 2011. Ranked number 1 for publications in several journals, including the Journal of Marketing Research and International Marketing Review, he has over 140 publications in major journals, including JMR and Journal of Consumer Research. He has chaired various marketing conferences, served as president of the Academy of Marketing Science, and is a Fellow of the Decision Sciences Institute. Additionally, he has expertise in survey design and data analysis, has consulted for various organizations, and has numerous awards in research and teaching. Dr. Malhotra is also an ordained minister and president of Global Evangelistic Ministries, impacting over 1.5 million people. He has been married for over 36 years and has two grown children.