Discover more about effective Digital Marketing strategies and practices, and expand your knowledge of the field, learning from the success stories of some of the biggest brands. Chaffey and Chadwick’s Digital Marketing, 8th Edition, (PDF) is a market-leading textbook that provides the most comprehensive guide to the strategies, techniques, and online trends that have transformed how companies communicate with their consumers today. The textbook, known for its clear structure and accessible content, offers you valuable insight into the main principles and aspects of Digital Marketing. The updated eighth edition has been comprehensively updated to help you learn more about the success factors of a digital marketing strategy, using fundamental techniques in the area, including search, social media, content marketing, conversion optimisation, and marketing automation. It also introduces increased data-driven marketing techniques with many new examples covering digital analytics, artificial intelligence, and machine learning. This latest 8th Edition also links marketing theory with practical business experience to help you understand digital marketing in the real world through case studies from market-leading and cutting-edge companies such as ASOS, Spotify, and L’Oreal. Many useful features include self-assessment exercises and discussion questions to self-test your knowledge and understanding of the topics. With the ‘Essential Digital Skills’ boxes guiding you into developing key skills you will later need in the workplace, this leading textbook is a must-have guide for students and professionals.
978-1292400990, 978-1292400969
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NOTE: This product only includes the ebook Digital Marketing: Strategy, Implementation and Practice, 8E in PDF. No access codes are included.
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