Marketing (8th Edition) – Grewal/Levy – eBook

eBook Details

  • Authors: Dhruv Grewal, Michael Levy
  • File Size: 198 MB
  • Format: PDF
  • Length: 731 Pages
  • Publisher: McGraw-Hill Higher Education; 8th edition ‎
  • Publication Date: January 27, 2021
  • Language: English
  • ASIN: B09HBN4CW6
  • ISBN-10: 1260717437, 1264155840
  • ISBN-13: 9781260597592, 9781260717433

The 7th edition is also included for free (in ePub)

Original price was: $93.00.Current price is: $16.00.

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About The Author

Dhruv Grewal

Dhruv Grewal

Dr. Dhruv Grewal (Ph.D. from Virginia Tech) is the Toyota Chair in Commerce and Electronic Business and a Professor of Marketing at Babson College. His teaching and research interests focus on direct marketing/e-business, global marketing, retailing, pricing and value-based marketing strategies. He was ranked 1st in the marketing field in terms of publications in the top-6 marketing journals during the 1991-1998 period and again for the 2000-2007 period. He has published over 110 articles in journals such as Journal of Consumer Research, Journal of Marketing Research, Journal of Marketing, Journal of Retailing, and Journal of the Academy of Marketing Science, as well as many other journals. He was awarded the Academy of Marketing Science Cutco/Vector Distinguished Educator Award in May 2010, 2010 Lifetime Achievement Award in Retailing (American Marketing Association Retailing SIG), 2012 Lifetime Achievement Award in Pricing (American Marketing Association Retailing & Pricing SIG), 2005 Lifetime Achievement in Behavioral Pricing Award (Fordham University, November 2005) and the . He is a “Distinguished Fellow” of the Academy of Marketing Science.

Grewal has taught executive seminars/courses and/or worked on research projects with numerous firms, such as ExxonMobil, Motorola, Dell, IRI, Radio Shack, Telcordia, TJX, Khimetriks, Profit-Logic, Monsanto, Ericsson, Council of Insurance Agents & Brokers (CIAB), Met-Life, AT&T, Nextel, McKinsey, FP&L, Lucent, Sabre, Goodyear Tire & Rubber Company, Sherwin Williams, Esso International, Asahi and numerous law firms. He has also taught seminars in Europe, USA and Asia.

Michael Levy

Michael Levy

Professor Michael Levy, PhD, is the Charles Clarke Reynolds Professor of Marketing and Director of the Retail Supply Chain Institute at Babson College. Dr. Levy earned a PhD in business administration from The Ohio State University and his undergraduate and graduate degrees in business administration from the University of Colorado at Boulder. He taught at Southern Methodist University before joining the University of Miami marketing faculty as chair andprofessor. Dr. Levy has published over fifty articles in leading marketing and logistics journals and currently serves on the editorial review board of the Journal of the Academy of Marketing Science, ECR Journal, Journal of Retailing, International Journal of Logistics Management, International Journal of Logistics and Materials Management, and European Business Review.

Grewal/Levy Marketing 8th Edition (PDF) was designed to show today’s social and digital students how marketing adds value and how firms maintain and rely on value for establishing lasting relationships with customers. The updated new Eighth Edition represents the authors’ most extensive revision today, exploring both fundamentals and new marketing influencers such as digital social and mobile marketing, analytics, and the psychology influencers on consumer behavior. Written in an engaging, highly visual format with up-to-date examples throughout for today’s mobile students and instructors. Accompanied by Connect®, our highly reliable digital teaching and learning solution embeds learning science and award-winning adaptive tools to improve student results, a robust suite of instructor resources, and a regularly updated author blog.

978-1264155842, 978-1260087710, 978-1260428292, 978-1264155811, 978-1260428254, 978-1260957198, 978-1260597592, 978-1260717433

P.S. We also have the Grewal/Levy’s Marketing, 8e, test bank, and other resources for sale. Contact us. The Marketing 7th Edition is also included in ePub format for free.

NOTE: This sale only includes the textbook Marketing, 8th Edition, in PDF by Levy and Grewal. 7th Edition is also included for free in ePub format. No access codes are included.


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