Marketing: The Core (8th Edition) – eBook

Rated 5.00 out of 5 (1 customer review)

eBook Details

  • Author: Roger Kerin, Steven Hartley
  • File Size: 38 MB
  • Format: PDF
  • Length: 624 pages
  • Publisher: McGraw-Hill; 8th edition
  • Publication Date: February 5, 2019
  • Language: English
  • ASIN: B07N1SJS5J
  • ISBN-10: 1260711455, 1260088863, 1260483517, 1260960048
  • ISBN-13: 9781260711455, 9781260088861, 9781260483512, 9781260960044

Original price was: $69.00.Current price is: $12.00.

SKU: marketing-the-core-8th-edition-ebook Categories: , , , Tags: , ,

About The Author

Roger Kerin

Roger Kerin

Dr. Roger A. Kerin is the Harold C. Simmons Distinguished Professor of Marketing at the Edwin L. Cox School of Business, Southern Methodist University. He earned his B.A. (magna cum laude), MBA, and Ph.D. from the University of Minnesota. His research interests and teaching lie in marketing planning and strategy, financial aspects of marketing, product management, and marketing research.

Roger has published 5 books including Marketing (McGraw-Hill) and Strategic Marketing Problems: Cases and Comments (Prentice Hall). He has authored over 70 articles in such journals as the Journal of Marketing Research, Journal of Marketing, Management Science, Journal of Product Innovation Management, Journal of Retailing, Decision Sciences, Strategic Management Journal,  and Journal of Advertising Research. Professor Kerin is currently a member of the Board of Governors of the Academy of Marketing Science.

Steven Hartley

Steven Hartley

Dr. Steven W. Hartley is Professor of Marketing in the Daniels College of Business at the University of Denver. He got his bachelor’s degree, an M.B.A., and a Ph.D. from the University of Minnesota. He was formerly the chair of the Department of Marketing at the University of Denver and has taught at the University of Minnesota, the University of Colorado, and in several executive development programs.

His research and teaching interests include marketing research, principles of marketing, and marketing planning. Steven's research has appeared in many leading marketing publications. He is an active consultant to several prominent U.S. corporations and is active in many professional organizations including the Academy of Marketing Science, the Marketing Educators' Association and the American Marketing Association.

Marketing: The Core 8th edition (PDF) is a more brief 18-chapter version of Kerin/Hartley’s Marketing 13th edition (also available with us. See related products), the most robust and rigorous program on the market. Marketing: The Core 8e also continues to demonstrate the authors’ commitment to leadership, engagement, and innovation: Engagement in class-tested active learning activities to help instructors teach textbook concepts as well as examples throughout featuring real people, actual cases, and real companies throughout. Media-enhanced PPT slides alternate cases and a 5000+ item test bank are included in the comprehensive instructor resource suite (not included in this product). Leadership in leading current content and conversational writing style with a new emphasis on marketing metrics and data-driven decision-making with hyperlinked assignments throughout to easily correlate activities. Innovation in outcomes-oriented Connect® a highly reliable easy-to-use homework and learning management solution that embeds learning science and award-winning adaptive tools to improve marketing student results.

978-1260711455, 978-1260088861, 978-1260483512, 978-1260960044

P.S. We may also have Marketing The Core 8e‘s test bank and other resources. Contact for more info

NOTE: This sale only includes the ebook Kerin’s Marketing: The Core 8th edition in PDF. No access codes or Connect included with this product

1 review for Marketing: The Core (8th Edition) – eBook

  1. TextBooks Life
    Rated 5 out of 5

    Andrew Henell

    The PDF is really cheap here and high quality. but the book itself is so-so. Not sure why the professor recommended it. We hardly used it

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