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Principles of Marketing (17th Edition) – Kotler/Armstrong – eBook

eBook Details

  • Authors: Philip T. Kotler, Gary Armstrong
  • File Size: 118 MB
  • Format: PDF
  • Length: 736 pages
  • Publisher: Pearson; 17th edition
  • Publication Date: July 17, 2017
  • Language: English
  • ASIN: B073R6T7XH
  • ISBN-10: 1292220171, 013449251X, 0134461525, 0134461428
  • ISBN-13: 9781292220178, 9780134492513, 9780134461526, 9780134461427

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About The Author

Gary Armstrong

Gary Armstrong

Dr. Gary Armstrong is Crist W. Blackwell Distinguished Professor Emeritus of Undergraduate Education in the Kenan-Flagler Business School at the University of North Carolina at Chapel Hill. Gary holds undergraduate and masters degrees in business from Wayne State University in Detroit, and received his Ph.D. in marketing from Northwestern University. He has contributed numerous articles to leading business journals. As a consultant and researcher, Gary has worked with many companies on sales management, marketing research, and marketing strategy.

But Gary's first love has always been teaching. His long-held Blackwell Distinguished Professorship is the only permanent endowed professorship for distinguished undergraduate teaching at the University of North Carolina at Chapel Hill. He has been very active in the teaching and administration of Kenan-Flagler’s undergraduate program. His administrative posts have included Chair of Marketing, Associate Director of the Undergraduate Business Program, Director of the Business Honors Program, and many others. Through the years, Gary has worked closely with business student groups and has received several UNC campus wide and Business School teaching awards. He is the only repeat recipient of school’s highly regarded Award for Excellence in Undergraduate Teaching, which he received 3 times. Most recently, Dr. Gary received the UNC Board of Governors Award for Excellence in Teaching, the highest teaching honor bestowed by the 16-campus University of North Carolina system.

Philip T. Kotler

Philip T. Kotler

Dr. Philip Kotler serves as the S. C. Johnson & Son Distinguished Professor of International Marketing at the prestigious Kellogg School of Management, Northwestern University. He earned his master’s degree from the University of Chicago and his Ph.D. from M.I.T., both in economics. As the author of the acclaimed *Marketing Management* (Pearson), now in its 15th edition, he has created the most utilized marketing textbook among graduate business schools worldwide. In addition to this, Philip has penned numerous other successful textbooks and has authored over fifty books, along with around one hundred and fifty articles published in renowned journals. Notably, he is the only individual to win the esteemed Alpha Kappa Psi award three times for the best annual article in the Journal of Marketing.

Dr. Philip received four major awards: the William L. Wilkie Marketing for a Better World Award, the Distinguished Marketing Educator of the Year Award, the Philip Kotler Award for Excellence in Health Care Marketing, and the Sheth Foundation Medal for exceptional contribution to marketing. He is a charter member of the Marketing Hall of Fame and the first Leader in Marketing Thought according to the American Marketing Association. His accolades also include the Sales and Marketing Executives International Marketing Educator of the Year, the Charles Coolidge Parlin Marketing Research Award, and the Paul D. Converse Award. Recently, Forbes ranked him among the top 10 influential business thinkers, and a Financial Times poll placed him as the 4th most influential business guru/author of the 21st century.

Assist all students in learning how to create value through customer connections and engagement.

In an increasingly fast-changing digital and social marketplace, it’s more important than ever for marketers to develop significant connections with their customers. 

Kotler & Armstrong’s Principles of Marketing, 17th edition, (PDF) helps marketing students understand today’s key marketing challenge: to create interactive, vibrant communities of consumers who make brands and products an essential part of their daily lives. To aid college students in understanding how to create value and build customer relationships, Armstrong and Kotler present fundamental marketing information within an advanced customer-value framework.

Thoroughly reviewed to reflect the significant trends affecting contemporary marketing, the latest 17th Edition is packed with stories showing how companies use new digital technologies to make the most of customer engagement and form brand conversations, experiences, and communities.

978-1292220178, 978-0134492513, 978-0134461526, 978-0134461427

Newer editions are available. See related books below

P.S. Contact us if you want Principles of Marketing 17th edition, test bank, or other instructor resources

NOTE: The product only includes the ebook, Principles of Marketing 17e in PDF. No access codes are included.

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