In a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing, 19th Edition (PDF) shows you how to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help you master this key marketing challenge, the authors present the marketing fundamentals within an innovative customer-value framework.
Kotler, Armstrong, and Balasubramanian’s latest 19th Edition has been thoroughly revised to reflect the major trends impacting contemporary marketing. It’s packed with stories illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities.
978-0137864898, 978-0137927104, 978-0137991839
NOTE: This sale only includes the Principles of Marketing 19th Edition eBook in PDF. No access codes are included.