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ISE Marketing (16th Edition) – Kerin/Hartley – eBook

eBook Details

  • Authors: Roger A. Kerin, Steven W. Hartley
  • File Size: 149 MB
  • Format: PDF
  • Length: 784 Pages
  • Publisher: McGraw Hill International; 16th edition
  • Publication Date: April 20, 2022
  • Language: English
  • ISBN-10: 1265111944, 1264218753
  • ISBN-13: 9781265111946, 9781264218752

The contents of this ISE edition and a US/American edition are exactly the same. Only the cover is slighly different.

$17.00

SKU: ise-marketing-16th-edition-kerin-hartley-ebook Categories: , , Tags: , , , ,

About The Author

Roger Kerin

Roger Kerin

Dr. Roger A. Kerin is the Harold C. Simmons Distinguished Professor of Marketing at the Edwin L. Cox School of Business, Southern Methodist University. He earned his B.A. (magna cum laude), MBA, and Ph.D. from the University of Minnesota. His research interests and teaching lie in marketing planning and strategy, financial aspects of marketing, product management, and marketing research.

Roger has published 5 books including Marketing (McGraw-Hill) and Strategic Marketing Problems: Cases and Comments (Prentice Hall). He has authored over 70 articles in such journals as the Journal of Marketing Research, Journal of Marketing, Management Science, Journal of Product Innovation Management, Journal of Retailing, Decision Sciences, Strategic Management Journal,  and Journal of Advertising Research. Professor Kerin is currently a member of the Board of Governors of the Academy of Marketing Science.

Steven Hartley

Steven Hartley

Dr. Steven W. Hartley is Professor of Marketing in the Daniels College of Business at the University of Denver. He got his bachelor’s degree, an M.B.A., and a Ph.D. from the University of Minnesota. He was formerly the chair of the Department of Marketing at the University of Denver and has taught at the University of Minnesota, the University of Colorado, and in several executive development programs.

His research and teaching interests include marketing research, principles of marketing, and marketing planning. Steven's research has appeared in many leading marketing publications. He is an active consultant to several prominent U.S. corporations and is active in many professional organizations including the Academy of Marketing Science, the Marketing Educators' Association and the American Marketing Association.

Engagement. Leadership. Innovation. Kerin/Hartley’s Marketing 16th Edition (PDF) is a market-leader that remains the most rigorous, business-oriented title on the market! Translated into 10+ languages and supported by an extensive instructor resources package, Kerin’s 16th Edition is up-to-date with additional emphases on social media, marketing metrics, financial aspects of marketing, and decision-making. Additionally, there is expanded coverage on social responsibility and sustainability topics such as privacy, social entrepreneurship, diversity, equity, inclusion, and environmental impact. The 16E continues its real-world focus with “Marketing Matters,” “Making Responsible Decisions,” “Insights about me,” “Applying Marketing Metrics,” “Integration of the Customer Journey” and “Building your Marketing Plan” features throughout.

Key marketplace changes related to the pandemic such as curbside pick-up, touchless payment, and delivery have been incorporated. Also featured is the growing trend toward purpose-driven brands through companies such as Bombas and Chipotle, as well as discussion of the many applications and implications of new and emerging technologies. All these examples come to life through our integrated technology of Connect. Connect features new video cases, application-based activities, and marketing analytics exercises among several others! Keep your course current by subscribing to the Kerin & Hartley Marketing blog (https://kerinmarketing.com), which brings current marketing issues to your class, complete with discussion questions.

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NOTE: This sale only includes the ebook Marketing, 16th Edition (International) in PDF. The ISE edition is exactly the same as the North American/US edition (apart from the cover). No access codes are included.

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