Marketing 6th Edition (Canadian) serves multiple functions, but its primary aim is to create value—this essential principle drives the Grewals Marketing franchise, which educates students on how businesses leverage value to forge enduring relationships with customers. The Marketing Sixth Canadian Edition delves into the fundamental concepts and tools that marketers employ to generate value for consumers while also exploring the emerging trends shaped by the Covid-19 pandemic, which have transformed the way companies approach the market and cultivate vital connections.
As illustrated by the cover image, today’s marketers must be exceptionally agile, a theme that resonates throughout the textbook with numerous compelling stories and examples. Engaging and relevant Canadian case studies embedded within the text further illuminate how companies and successful entrepreneurs deliver value to customers through branding, packaging, pricing, retailing, service, and advertising.
978-1264885138, 978-1264886517, 978-1265036249, 978-1265247270
All our prices are in US dollars
P.S. We also have Grewal’s Marketing 6E test bank, instructors manual, case studies, powerpoint slides etc etc, see related products below
NOTE: This only consists of the Grewal and Levy’s eBook Marketing 6th Canadian Edition, in the original PDF format. No access codes are included.
