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Marketing 6th Canadian-testbank manual casestudy

Marketing (6th Canadian Edition) – TestBank + IM + PowerPoint etc

Product Details

  • Author: Michael Levy, Dhruv Grewal
  • File Size: 211 MB
  • Formats: DOCX, ZIP, PDF, PPTX, XLSX
  • Includes: Test Bank, Worksheets, Datasets, Instructor Manual, Case Study, Powerpoint Slides
  • Publisher: McGraw-Hill Ryerson Ltd. Canada; Sixth Edition
  • Publication Date: July 6, 2023
  • Language: ‎English
  • ISBN-10: 1265247277, 1265036241, 1264886519
  • ISBN-13: 9781264886517, 9781265036249, 9781265247270, 9781264885138

eBook available for sale separetely, see below

Original price was: $99.00.Current price is: $19.00.

SKU: marketing-6th-canadian-edition-testbank-im-powerpoint-etc Categories: , Tags: , , , ,

About The Author

Dhruv Grewal

Dhruv Grewal

Dr. Dhruv Grewal (Ph.D. from Virginia Tech) is the Toyota Chair in Commerce and Electronic Business and a Professor of Marketing at Babson College. His teaching and research interests focus on direct marketing/e-business, global marketing, retailing, pricing and value-based marketing strategies. He was ranked 1st in the marketing field in terms of publications in the top-6 marketing journals during the 1991-1998 period and again for the 2000-2007 period. He has published over 110 articles in journals such as Journal of Consumer Research, Journal of Marketing Research, Journal of Marketing, Journal of Retailing, and Journal of the Academy of Marketing Science, as well as many other journals. He was awarded the Academy of Marketing Science Cutco/Vector Distinguished Educator Award in May 2010, 2010 Lifetime Achievement Award in Retailing (American Marketing Association Retailing SIG), 2012 Lifetime Achievement Award in Pricing (American Marketing Association Retailing & Pricing SIG), 2005 Lifetime Achievement in Behavioral Pricing Award (Fordham University, November 2005) and the . He is a “Distinguished Fellow” of the Academy of Marketing Science.

Grewal has taught executive seminars/courses and/or worked on research projects with numerous firms, such as ExxonMobil, Motorola, Dell, IRI, Radio Shack, Telcordia, TJX, Khimetriks, Profit-Logic, Monsanto, Ericsson, Council of Insurance Agents & Brokers (CIAB), Met-Life, AT&T, Nextel, McKinsey, FP&L, Lucent, Sabre, Goodyear Tire & Rubber Company, Sherwin Williams, Esso International, Asahi and numerous law firms. He has also taught seminars in Europe, USA and Asia.

Michael Levy

Michael Levy

Professor Michael Levy, PhD, is the Charles Clarke Reynolds Professor of Marketing and Director of the Retail Supply Chain Institute at Babson College. Dr. Levy earned a PhD in business administration from The Ohio State University and his undergraduate and graduate degrees in business administration from the University of Colorado at Boulder. He taught at Southern Methodist University before joining the University of Miami marketing faculty as chair andprofessor. Dr. Levy has published over fifty articles in leading marketing and logistics journals and currently serves on the editorial review board of the Journal of the Academy of Marketing Science, ECR Journal, Journal of Retailing, International Journal of Logistics Management, International Journal of Logistics and Materials Management, and European Business Review.

This exclusive sale features only the Test Bank (TB), Instructor Manual (ISM), Worksheets, PowerPoint Lecture Slides, Case Study and additional resources from Levy and Grewal’s Marketing, 6th Canadian Edition. Please note that the ebook is available for purchase separately.

About the eBook

Marketing does a lot of different things, but at its heart, it’s all about creating value. This important idea is what the Grewal Marketing franchise is built on, showing students how businesses create strong relationships with customers by focusing on value. The Sixth Canadian Edition zooms in on the key concepts and tools that marketers use to bring value to customers, while also looking at new trends that popped up after the Covid-19 pandemic, which have really changed how businesses connect with people. Just like the cover image suggests, marketers need to be super flexible these days. This idea comes up in a bunch of stories and examples throughout the textbook.

978-1265036249, 978-1265247270, 978-1264885138, 978-1264886517

All our prices are in US$

NOTE: This only consists of the Levy and Grewal’s Marketing 6th Canadian Edition’s Test Bank, Instructor Manual, Worksheets, PowerPoint Lecture Slides, case study and other resources. No ebook or access codes are included in this.