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mktg 6th edition canadian

MKTG: Principles of Marketing (6th Canadian Edition) – eBook

eBook Details

  • Authors: Charles W. Lamb, Joe F. Hair, Carl McDaniel, Marc Boivin, David Gaudet
  • File Size: 64 MB
  • Format: PDF
  • Length: 387 Pages
  • Publisher: Cengage Canada; Sixth Edition (Canadian)
  • Publication Date: Feb 6, 2024
  • Language: English
  • ISBN-10: 1778413927, 1778410391
  • ISBN-13: 9781778410390, 9781778413926

Original price was: $82.00.Current price is: $20.00.

SKU: mktg-principles-of-marketing-6th-canadian-edition-ebook Categories: , , Tags: , , , ,

About The Author

Carl McDaniel

Carl McDaniel

Dr. Carl McDaniel is a professor emeritus at the University of Texas-Arlington. He was the chairman of the marketing department at UTA for 32 years. Dr. McDaniel's career spanned over 40 years, during which he received several awards for outstanding teaching. Carl has also been a district sales manager for Southwestern Bell Telephone Company and served as a board member of the North Texas Higher Education Authority, a billion-dollar financial institution. In addition to MKTG, he has written and co-authored over 90 textbooks in marketing and business. Carl's research has appeared in such publications as the Journal of Business Research, Journal of the Academy of Marketing Science, Journal of Marketing, and California Management Review.

Charles W. Lamb

Charles W. Lamb

Dr. Charles W. Lamb, Jr. served as chair of the marketing department at the M. J. Neeley School of Business for many years. He also served as chair of the Department of Information Systems and Supply Chain Management and is a former president of the Academy of Marketing Science and the Southwestern Marketing Association. Dr. Lamb has authored or co-authored over 30 books and anthologies on marketing topics and over 150 articles that have appeared in academic journals and conference proceedings.

Joe F. Hair

Joe F. Hair

Dr. Joseph F. Hair Jr. is a Distinguished Professor of Marketing and Director of the Ph.D. in Business Administration Program at the University of South Alabama. Immediately before joining the University of South Alabama, Joseph was the Founder and Director of the Kennesaw State University DBA program. He previously held the Alvin C. Copeland Endowed Chair of Franchising and was Director Entrepreneurship Institute, Louisiana State University.

Dr. Hair also held the Phil B. Hardin Chair of Marketing at the University of Mississippi. He has taught graduate and undergraduate marketing, sales management, and marketing research courses. Hair has authored more than 40 books and more than 80 articles in scholarly journals. He also serves as a marketing consultant to businesses in various industries ranging from food and retail to financial services, health care, electronics, and the U.S. Department of Agriculture and Interior.

Lamb’s MKTG Principles of Marketing, 6th Canadian Edition

Check out the latest 6th Canadian Cdition of MKTG! It’s a super helpful resource created with input from teachers and over 400 students. This updated version includes important insights collected over the last ten years, making it interesting for learners and helping them think critically. It focuses on guiding students from basic memorization to a deeper understanding, covering everything from marketing basics and market research to consumer choices, brand management, digital marketing, and beyond. Get your students the skills and knowledge they’ll need to thrive in the fast-paced world of marketing!

MKTG Principles of Marketing, 6E Canadian Edition, is updated with insights from instructors and four hundred students. It focuses on engaging learners and enhancing critical thinking skills by advancing through Bloom’s Taxonomy. This edition explores marketing principles, market research, consumer decision-making, brand management, and digital marketing, equipping students to excel in the marketing field.​

978-1778410390, 978-1778413926, 9781778413902, 9781778413919, 978-1778413902, 978-1778413919

All Our Prices Are In US$

NOTE: This product only includes the MKTG: Principles of Marketing, 6th Edition (Canadian) eBook in PDF. No access codes are included.

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