Marketing Research Essentials, 2nd Canadian Edition, provides an in-depth exploration for students, giving them a well-rounded industry perspective on the intricate and rapidly evolving landscape of marketing research. The authors share valuable insider insights that equip students to understand and navigate the latest trends, along with essential guidance on effective practices in the field. They emphasize that successful marketing research transcends mere technical skills such as calculating sample sizes or analyzing data; it also involves influencing managerial decision-making, effectively managing teams, minimizing costs, and addressing a variety of vital components discussed throughout the text. This ebook enriches the learning experience by incorporating actual data, practical case studies, and proven methodologies rooted in real-world application, ensuring that students are well-prepared for the challenges they will face in their careers.
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978-1118043172, 978-1118823361, 978-1118823002
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NOTE: This only consists of the eBook Marketing Research Essentials 2nd Canadian Edition, in the original PDF format. No access codes are included.
