Have you wondered how marketers use data and technology to capture relevant information on their target audience? Or how do marketers in today’s world deal with questions around climate change, sustainability, and planned product obsolescence? In its Foundations of Marketing, 7th Edition (PDF) aims to answer these pressing questions. This leading textbook is packed with contemporary examples and case studies that highlight the real-world applications of marketing concepts.
Discover:
- The growing importance of social marketing
- Both a Managerial and Consumer approach to marketing
- The role of brand communities, peer-to-peer marketing, and social influencers
- How organisations are leveraging consumer data to make decisions and drive customer retention and conversion levels
Key features of Foundations of Marketing 7E:
- Marketing Spotlights highlight the marketing innovations of brands such as Zoom, Rent the Runway, John Lewis and Patagonia.
- Marketing in Action boxes offer modern examples of real marketing campaigns in the UK, Denmark, The Netherlands and internationally.
- Critical Marketing Perspective boxes encourage students to reflect on ethical debates critically and stimulate student discussion and analysis about socially responsible practices.
- End of Chapter Case Studies covering Spotify, Starbucks, Patek Philipe, and Depop provides students with an in-depth analysis of companies’ marketing strategies. Each case study has dedicated questions to encourage critical thinking.
- Connect® resources such as updated Testbank and Quiz questions, Application Based Activities, and assignable Case Studies with associated multiple-choice questions.
All Our Prices Are In US$
978-1526849007, 978-1526849014
NOTE: This sale only includes the ebook Foundations of Marketing Seventh Edition in the PDF format. No access codes are included.
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