Global Marketing (10th Edition) – eBook

For courses in global marketing. Familiarizes students with global marketing and the global business environment.

Global Marketing 10th Edition (PDF)’s environmental and strategic approach effectively highlights the critical aspects of the global business landscape for students. The 10th Global Edition transitions global marketing from theoretical learning to real-world application, featuring contemporary examples of the challenges, concerns, and crises impacting global markets. It introduces new case studies and revises existing ones to reflect the latest geopolitical developments and technological advancements in the field. This 10th Edition provides comprehensive and authoritative content, along with essential conceptual and analytical tools, equipping students for successful careers in global marketing and related sectors.

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NOTE: This sale only consists of the eBook Global Marketing, 10th Global Edition, in the original PDF format. No access codes are included. The International/Global version is exactly the same as the North American/USA edition